Rerouting
The digital Diary
My name is Carrie Connell, and these pages hold the stories and moments that have shaped me into who I am today. My path hasn’t always been straight, but I’ve learned to embrace the reroutes along the way. Sharing these journals is my way of reaching out to anyone else in their twenties who feels like they’re carving out a different path — to remind you that the detours can be just as meaningful as the destination.
Portfolio
I am a Creative Branding & Advertising student at SCAD working at the intersection of culture, storytelling, and visual expression. I see branding as a living language that reflects identity, memory, and the shifting ways we make meaning in the world.
My practice is rooted in observation and translation, turning cultural moments, personal perspectives, and visual cues into narratives that connect and resonate. I am interested in how images shape perception, how stories build identity, and how design can hold both emotion and intent.
I create with curiosity, clarity, and a focus on visual storytelling that feels lived-in, thoughtful, and human.