Media and Content Curation
Enjoy Michigan
Social Media Curation
I translated Enjoy Michigan’s brand identity into a visual Instagram strategy focused on showcasing the energy and beauty of summer in Michigan. Using their existing products and graphics, I created original content by incorporating them into real-life summer scenes that I photographed myself, blending brand storytelling with my background in photography and photoshoot direction. I also used editing techniques to reinforce the brand’s individual, classic vintage aesthetic, ensuring a cohesive and recognizable visual style across all content. This approach made the brand feel more immersive and authentic while supporting its mission of celebrating Michigan. For the sweatshirt campaign, I expanded this concept by working with a model, introducing a more lifestyle-driven perspective to highlight the product in a styled, relatable setting.
I developed a cohesive brand identity by combining real-life experiences with my academic background in creative branding and advertising, creating a clear visual and narrative direction rooted in storytelling and authenticity. I curated my social media as an extension of this identity, using each post to contribute to a larger, intentional narrative through a consistent blend of photography, design, and tone. I also applied skills gained in my graphic design coursework using Adobe Creative Suite to create original, engaging graphics for social media promotion posts, further strengthening the visual consistency of my brand. Alongside this, I created a personal blog that translates my visual identity into cohesive creative writing, drawing from lived experiences and education to explore themes of growth, change, and self-reflection, resulting in a unified digital presence that is both personal and strategically developed.
Change the pace
American University of Rome
REMUS Volume XVI
STudent Magazine
SPring 2025
I designed and produced a five-page, print-ready sports magazine feature using Adobe Creative Suite. The piece explores the history of soccer in Rome, highlighting the deep cultural roots of the sport and the enduring pride surrounding AS Roma. Through a combination of editorial layout, typography, and visual storytelling, I aimed to capture both the legacy and emotional intensity tied to the club and its supporters. The final product reflects my ability to translate research into a cohesive, visually engaging publication while meeting professional print standards.
Mellocup Studio
photoshoot
I produced a studio photoshoot with a Michigan-based artist, shooting in her personal studio to visually highlight her creative process and bring a more authentic behind-the-scenes perspective to her social media presence. The focus was on capturing her while she painted to emphasize her hands-on workflow, artistic intention, and the personal connection between her work and her audience. My role involved translating her vision into a range of visual content options for Instagram, including imagery for posts, Instagram Stories, and footage for Reels, all centered around showcasing the real-time creative process. The photos featured in my portfolio are from this shoot, resulting in a cohesive set of content that strengthens her storytelling, brand identity, and overall digital presence.
